The company started to expand into new frontiers of the doll industry. In 1971 LEGO did start to target young girls with the benefits of furnishings and dollhouses; in 1974 this introduced their first our figures, referred to as Minifigures; and 1979 it expanded in to space with sets displaying astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of rings elements directed at young girls. This era also found the creation of a supervision structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen joining the bureaucratic staff and working to modernize the company’s manufacturing methods.

The 1972s also noticed the introduction of a system that allowed customers to pick out certain stones they wished to purchase and build their own units, rather than purchase pre-made guides; this was popular with adults, as well as kids. In the same decade, Seglar branched out into middle ages territory when using the Castle template, and in 80 the company added it is first train sets to its collection.

In 1989 Lego unveiled the Pirate look, and with it a multitude of pirate ships, wilderness islands and treasure. The organization also extended its variety of facial expressions, adding beards, eye sections and lipstick in addition to the standard two eye and smile. Some old Lego enthusiasts resented these changes, choosing the more straightforward faces of earlier products.

As Profano expanded into a huge international corporation, completely to find ways to meet the needs of their big address name purchasers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster shipment times. Maintain with these requirements, the company begun to reduce total production coming back new products by causing more usage of computerized assembly systems.