Media marketing is an rapidly expanding and evolving field, with new ways of connecting with the public through platforms such as YouTube, Facebook and X. Combined with customer-relationship management tools, these channels enable marketingstuff.net/le-marketing-numerique/ companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter for earned online coverage. They also offer email marketing campaigns to follow up with website visitors and members of loyalty programs.